Introducing the Keyword Planner
What is the keyword planner?
You may remember it as the Google keyword tool. They changed the name when they updated the site. The new keyword planner was not given a very warm welcome by its users, because people do not like change and having to re-learn. Also the new site definitely seemed more complicated at the start.
We are going to give you step by step instructions on how to use the keyword planner. Web Design Kent will talk you through the basics, in order for you to be able to research your own keywords. It’s not as hard as it looks.
Open a Google account
Unfortunately you will not be able to use the keyword planner unless you have a Google account. It’s pretty straight forward to open an account and it’s free. Web Design Kent can help you further with this. If you need any help please contact us via the tab at the top right hand side of this website.
- Once you have an account, log in and click on the ‘tools and analysis’ button which you will find on the green tool bar at the top of the page.
- A drop down box will appear. Scroll down until you come to ‘keyword planner.’ You will then have the option of 4 different boxes to choose from under the heading ‘What would you like to do?’
- Click ‘Search for keyword and ad group ideas.’
- Put your search term or keywords that you want to use in the ‘your service/product’ box.
- The next box you need to tick is ‘targeting what country? That would depend on your audience. If you are in Kent then the UK would be preferable. If you are in Texas, then the USA would be a better option.
- Customise your search by using the ‘keyword filters.’ That will help you to get keyword ideas and to see how many monthly searches there are and your competition etc.
You may see a word that has a massive monthly search, but if the competition is very high it is unlikely that your site will be found, especially if you’re competing with big brand names.
So even if one of your preferable keywords are only averaging 800 searches a month, if the competition is low and the searches are rising then that word would be better for you. (You can see if the searches are rising by looking at the graph provided.)
This is just the start. There is plenty more for you to learn regarding the keyword planner, but hopefully this will get you started on the right path.
Web Design Kent are available for any queries so feel free to contact us at Page1website.
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